This project represents a year of deep collaboration with Meze Audio’s founders and marketing/design team. By exploring their history and core identity, we developed a comprehensive brand strategy and creative positioning plan that established their vision for both present and future.
A team of ten creatives across four countries collaborated to bring this brand universe to life.
The Challenge
Structure and refine the brand identity for a business with over 10 years in the global market. We began by prioritizing and organizing the brand pillars, creating a visual plan to help their in-house team maintain strong, consistent brand communication.
The Solution
We developed a comprehensive brand strategy with a long-term vision and a detailed one-year execution plan to strengthen Meze Audio’s brand communication beyond product messaging.
The brand positioning strategy included a complete narrative, tagline, and website copy. We produced over 150 images for their website and future marketing assets. These visuals captured the artistry and inspiration behind Meze Audio’s products, blending Romanian landscapes with urban scenes, model photography, and poetic textural elements. This imagery collection, co-created with their design team, established new key visual templates.
As a capstone, we filmed their first brand video in the Maramureș mountains, capturing the mystical essence of the brand’s birthplace and showcasing how local inspirations shape their globally-distributed headphones.